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Home > BizBooks > NetLibrary eBooks |
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N E T L I B R A R Y e B O O K S
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Search a collection of over 24,000 full text online books! Books can be previewed for 15 minutes, or checked out for up to four hours. Before you can use all the features of PLCMC's netLibrary collection on your home PC, you will need a PLCMC library card and you will be required to create a netLibrary account.
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F E A T U R E D N E T L I B R A R Y T I T L E S
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Marketing Hospitality
Hsu, Cathy H. C & Powers, Thomas F, 2002
Beginning with an overview of hospitality marketing, products, and services, this book guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. (ebook)
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Next Economy : Will You Know Where Your Customers Are?
by Ettenberg, Elliott, 2002
As the e-commerce business model glow wears off, the Next Economy strategy focuses on finding and marketing directly to your customers, thereby winning their long-term loyalty.
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Seven Steps to a Successful Business Plan
by Coke, Al, 2002
Business planning is essential whether you have a small home business or run a publically traded corporation. This book gives you a proven method to build a simplified business plan that works, by giving you a place to start and a system to make sense of the confusion surrounding the planning process. In just seven simple steps it gives you the elements of a successful business plan, shows you how to pull it all together and explains how to sustain your business plan over time.
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Stock Market Strategies That Work
Bernstein, Jacob, 2002
Have you gotten lost in the investment jungle? This book offers clear and concise advice to all investors, focusing on skills needed to survive and profit in the brutal world of investing. Learn methods veteran investors use to fatten their own accounts.
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The Changing US Auto Industry: A Geographical Analysis
Rubenstein, James M., 2002
Rubenstein discusses the historical development of the U.S. automobile industry and its restructuring during the 1980s. This title integrates concepts drawn from geography, the changing role of labor in the production process, and the drama behind the changing distribution in the automobile industry.
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